Privacy Policy
1. Who we are
This Privacy Policy applies to JLC Auto Detailing LLC, doing business as Refined Rides (“Refined Rides,” “we,” “us,” or “our”), located at 421 W 7th St, Clovis, NM 88101. Questions or privacy requests may be sent by calling or texting (575) 366-8871.
2. Information we collect
We collect information you provide when you request a quote, book, make a payment, text or call us, enter an event, or otherwise contact us. This can include your name, phone number, email address, vehicle information, requested services and add-ons, appointment details, notes you choose to provide, and payment/deposit information. Payment-card information is processed by the payment provider used for your transaction; we do not store full payment-card numbers in our booking records.
When you use our site, we and our service providers may automatically collect device and browser information, IP address, pages viewed, referring URL, approximate location, cookies or similar identifiers, ad-click identifiers, and interaction or conversion events.
3. How we use information
- Provide estimates, schedule and complete services, take deposits or payments, and support customers.
- Send appointment confirmations, reminders, service updates, receipts, review requests, and respond to messages.
- Maintain records, prevent fraud, secure our systems, and comply with legal obligations.
- Measure website activity and advertising performance, build permitted audiences, and improve our marketing.
- Send promotional messages only where you have provided the required consent or where otherwise permitted by law.
4. SMS and email choices
Service messages. When you give us your mobile number in connection with a booking or service request, we may send transactional messages about that request, appointment, payment, or service.
Marketing messages. Promotional or follow-up text messages are sent only to people who opt in through our forms or another recorded consent method. Consent to marketing messages is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help. You may also call or text us at (575) 366-8871. We do not sell, rent, or share mobile opt-in data with third parties for their own marketing.
You may unsubscribe from marketing email through the unsubscribe link in the message. Opting out of marketing does not stop essential transactional messages where legally permitted.
5. Service providers and advertising technologies
We use service providers to operate our business. Depending on the service you use, these can include GoHighLevel/LeadConnector for forms, CRM, scheduling, and messaging; FastPayDirect and/or Stripe for payment processing; and Cloudflare for site delivery, security, and analytics.
Our website currently uses advertising and measurement tools from Meta (including Meta Pixel and Conversions API), Google Ads, and TikTok. These tools may receive browser, cookie, device, IP, page-view, ad-click, and conversion information. Where enabled and permitted, we may send hashed identifiers such as email address, phone number, or name for matching and measurement. We use Google Fonts and Cloudflare Turnstile/security technology, which may receive technical connection information.
We do not permit advertising tools to receive payment-card information, form answers containing sensitive information, or URLs containing personal information. We do not authorize providers to use your information for their independent marketing except as described in their own applicable terms and privacy policies.
6. Cookies and advertising controls
Essential cookies and security tools help the site function. Optional advertising cookies help us measure and improve ads. You can manage browser cookies through your browser settings and may use the privacy controls offered by Meta, Google, and TikTok. Blocking cookies can affect some site features and attribution.
7. When we disclose information
We disclose information to our service providers only as needed to run our business, to professional advisers, when required by law or legal process, to protect people and property, or in connection with a business transfer. We do not sell personal information for money.
8. Retention and security
We retain information for as long as reasonably needed for the purpose collected, including service, booking, accounting, tax, dispute, security, and legal obligations. We use reasonable administrative, technical, and physical safeguards, but no online system is completely secure. If a security incident triggers notice obligations, we will provide notice as required by applicable law.
9. Your requests and children
You may ask to access, correct, delete, or opt out of marketing uses of your information by contacting us using the details above. We may need to verify a request and may retain information where law or a legitimate business need permits. Our services and website are not directed to children under 13, and we do not knowingly collect their personal information.
10. Changes
We may update this Policy as our services or data practices change. We will post the updated version here and revise the effective date.